Content pieces: 126
Views of content: 8,702,896
Digital Fox Talent was approached by HBO to produce content for the launch of Peacemaker on HBO. They wanted to work with DC influencers and DC Kols, and also, give them the opportunity to meet the unmissable John Cena. Not for the faint hearted, our superhero influencers attended a masquerade ball and an assault course with John Cena. They produced an incredible 126 content pieces reaching an audience of almost 9 million.
The creators put on their best Peacemaker cosplay, and attended the launch event in San Diego. Eagly was there too of course. Throughout the day the creators met celebrities and took part in the activations on show, culminating in a mass of content being produced with some individual pieces getting over 1m views.
@halcybella produced a whole day's worth of content pieces, with the most viewed one by DC fans being taken with Jon Cena on stage. @jenningsbrower whipped this best performing content piece up, and @webheadedhero and @caitlinechristine both took advantage of popular Youtube trends at the time gaining millions of views.
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