The Brief
Rebellion approached Digital Fox Talent to support the launch of Atomfall - a post-apocalyptic survival game set in a retro-futuristic British countryside. The goal was to drive awareness and player interest through authentic, long-form gameplay content from a trusted creator in the gaming space.
The Execution
Digital Fox Talent partnered WesNemo with Rebellion, giving the creator early access to produce a dedicated 14-minute gameplay video ahead of launch. The content was scoped to the first three hours of the game, keeping within embargo guidelines while still showcasing enough of the world to hook viewers. Two sponsorship integrations were woven naturally into the video - a mid-roll CTA within the first five minutes, and a closing CTA - with a tracking link placed in both the description and a pinned comment to capture intent at every touchpoint. WesNemo also delivered a second bonus video covering everything players needed to know about Atomfall before release, giving Rebellion additional coverage and value beyond the original brief.
The Results
WesNemo delivered two videos for Rebellion, going above and beyond the original brief to give the client extra value. Across both pieces the campaign generated over 22,500 views and 532 likes, with WesNemo's engaged audience responding directly to the Atomfall tracking links in both video descriptions and pinned comments.
The Creator
WesNemo is a gaming creator with 184K subscribers, specialising in action, survival and RPG content. His audience trusts his authentic, in-depth approach to game coverage - making him the ideal partner for a launch campaign requiring genuine gameplay expertise. His enthusiastic integration of the Atomfall sponsorship drove real engagement from viewers ready to play.