The Brief
Digital Fox Talent partnered with Gameloft to promote the launch of Carmen Sandiego on PC and consoles. The campaign aimed to reignite nostalgia for longtime fans while introducing a new generation to the thrill of solving mysteries with the world's most elusive detective.
The Execution
Six talented creators were carefully selected to produce a diverse mix of content, including nostalgic throwbacks, creative unboxings, and engaging gameplay footage that showcased the game's adventure and educational value. Each creator infused their unique style — whether by highlighting Carmen Sandiego's rich history or capturing the excitement of playing through the game's thrilling detective work.
The Results
With 29 content pieces spread across short- and long-form platforms, the campaign generated over 1.8 million views and successfully built excitement across audiences. Fans eagerly shared their memories of Carmen Sandiego while new players embraced the challenge of uncovering clues and tracking down elusive criminals.
The Creators
The Reel Rejects brought their signature blend of passion and pop culture expertise to the Carmen Sandiego campaign. Known for their enthusiastic and authentic takes on entertainment, they delivered content that resonated with both longtime fans and new audiences alike, driving significant views and excitement around the game's launch.