Carmen Sandiego

Digital Fox Talent partnered with Gameloft to promote the launch of Carmen Sandiego on PC and consoles. The campaign aimed to reignite nostalgia for longtime fans while introducing a new generation to the thrill of solving mysteries with the world’s most elusive detective.

Six talented creators were carefully selected to bring the game to life in ways that would best resonate with their audiences. They produced a diverse mix of content, including nostalgic throwbacks, creative unboxings, and engaging gameplay footage that showcased the game’s adventure and educational value. Each creator infused their unique style, whether by highlighting Carmen Sandiego’s rich history or capturing the excitement of playing through the game’s thrilling detective work.

With 29 content pieces spread across short- and long-form platforms, the campaign successfully built excitement and engagement. Fans eagerly shared their memories of Carmen Sandiego while new players embraced the challenge of uncovering clues and tracking down elusive criminals. The overwhelmingly positive response proved that Carmen Sandiego’s timeless appeal continues to captivate audiences, both old and new.