What is Co-Pilot Discover / MSN Start?
Co-Pilot Discover (formerly MSN Start) is Microsoft's content discovery platform, built directly into the Microsoft Edge browser and Windows Start menu. With hundreds of millions of active users worldwide, it is one of the largest content distribution platforms available to creators today - and one of the least crowded. Content published on Co-Pilot Discover reaches a primarily professional, workplace-based audience that is highly engaged and underserved by traditional social media platforms.
The Opportunity for Creators
Digital Fox Talent is one of very few agencies in the world to hold Official Microsoft Partner status for Co-Pilot Discover. That means our creators get direct access to the platform - and once approved, their content is instantly monetized. No waiting, no thresholds, no algorithm chasing. Co-Pilot Discover represents a genuinely new revenue stream that sits entirely separately from AdSense, brand deals, or social media income. For creators tired of relying solely on YouTube ad revenue, this is a significant opportunity to diversify and grow.
How It Works
Digital Fox Talent handles everything. We manage the full content distribution pipeline to Co-Pilot Discover, ensuring your content meets Microsoft's quality and community standards. We handle the technical distribution, the approval process, and the optimisation for the platform - so you can focus entirely on creating. In 2025 we built a fully automated distribution system for our creators, making the process seamless and scalable. Once you're in, your content goes out, gets consumed, and earns.
The Results
Digital Fox Talent currently has 55 creators publishing on Co-Pilot Discover, generating 8.4 million views per month and 7.4 million seconds of content consumed every day. It has proven to be one of the most exciting new revenue streams for creators in the Digital Fox Talent roster - reducing dependence on AdSense and opening up a new, growing community of professional and workplace-based readers to connect with.
Why Creators Love MSN Start
Unlike YouTube or social media platforms, Co-Pilot Discover is a closed distribution network - meaning there is no algorithm to fight, no subscriber threshold to hit, and no reliance on virality. Your content is served directly to users within Microsoft Edge and the Windows Start menu - a captive, professional audience that engages with content differently to a typical social media feed.
For creators who have spent years building an audience on YouTube, MSN Start represents a chance to monetize that same content in a completely new environment - without any extra production work. Your existing videos can be distributed to Co-Pilot Discover, earning revenue from a new audience that would never have found you on YouTube.
How to Join the MSN Start Creator Program
Joining Co-Pilot Discover is not as simple as creating an account. Microsoft operates the platform through a select group of Official Partners - and Digital Fox Talent is one of them. That means the only way to get your content onto the platform is through an approved partner like us. The process is straightforward: apply to join the Digital Fox Talent roster, we assess your content for platform suitability, and if you are a good fit we onboard you directly. Once approved, your content starts distributing to Co-Pilot Discover immediately - and you start earning from day one.
Who Is MSN Start Right For?
Co-Pilot Discover works best for creators producing content that appeals to a professional, educated audience. Entertainment, gaming, tech, news, finance, health and lifestyle content all perform well on the platform. If you produce regular, quality video content and are looking for a new revenue stream that requires no extra work on your part - MSN Start is worth exploring.