The Brief
Warner Bros. and DC approached Digital Fox Talent to place a creator at the centre of DC FanDome, their flagship virtual event in 2020. The brief was to find a host who could authentically represent DC's fanbase and present to a global audience - someone who could bridge the gap between the brand and its most passionate fans across Batman, Wonder Woman, Suicide Squad, and more.
The Execution
Digital Fox Talent placed Jayden Rodrigues as a host for DC FanDome - a landmark virtual event that announced DC's upcoming slate including The Suicide Squad, The Batman, Wonder Woman 1984, and more. Jayden's energy, pop culture credibility, and engaged fanbase made him the ideal choice to front the event. As host, he presented live to a global audience, giving the brand a human, creator-native face at one of DC's most significant moments of the year.
The Results
DC FanDome reached a global audience of over 100 million people, with Jayden's hosting role generating 20 pieces of content and 302,138 views across his own channels. The campaign demonstrated how placing the right creator at the heart of a brand moment - rather than around it - can dramatically amplify reach and authenticity.
The Creators
Jayden Rodrigues is a high-energy dance and pop culture creator with a passionate, engaged fanbase that spans DC, Marvel, and entertainment content. His genuine enthusiasm for DC's roster of characters made him a natural fit to host FanDome, bringing creator credibility to one of Warner Bros.' biggest digital moments of 2020.