Content pieces: 6
Creators: 2
Views of content: 419,000
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Digital Fox Talent partnered with DC Studios to promote the DC Studios Showcase podcast by collaborating with YouTube creators who are deeply embedded in the DC fan community. The goal was to target highly engaged audiences with an authentic interest in all things DC—past, present, and future.
The campaign featured integrations across six content pieces from creators Heavy Spoilers, Geekdom101, and The Reel Rejects. Each creator brought their unique voice and audience connection to the project, naturally embedding talking points into their DC-focused content.
Creators highlighted the DC Studios Showcase podcast as the ultimate inside source for fans looking to stay up-to-date with the latest projects, behind-the-scenes insights, and creative direction from DC Studios. They spoke to what personally excited them about the podcast—whether it was learning more about upcoming releases or hearing from key voices within the DC universe—and encouraged their audiences to check it out via QR codes or links in the description.
With episodes dropping every other Friday, creators reminded fans to subscribe and tune in via Max or their preferred podcast platform.
The campaign generated 419,000 views across the board, effectively amplifying awareness of the podcast and establishing DC Studios Showcase as essential listening for committed DC fans.
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