Fangoria, a renowned name in horror entertainment, needed a robust solution to manage their YouTube channel's editorial workflow. To streamline their content creation and scheduling process, we developed a custom editorial dashboard.
Fangoria's team faced several challenges in managing their YouTube content:
- Lack of a centralized platform for content planning.
- Difficulty tracking content performance metrics.
- Lack of resource to fulfill each step of the content production process
To address these issues, we created an intuitive and comprehensive editorial dashboard that allowed Fangoria to:
- Plan and schedule video content effectively.
- Monitor key performance indicators (KPIs) for each video.
- Facilitate collaboration among their team.
The editorial dashboard includes the following features:
- Content Calendar: A calendar displaying scheduled and draft videos.
- Performance Analytics: Detailed metrics on video views, engagement, and audience demographics.
- Task Management: Tools for assigning tasks and tracking progress.
The implementation of the editorial dashboard resulted in the following improvements:
- Increased efficiency in content planning and scheduling.
- Improved tracking of video performance metrics.
- Enhanced team collaboration and communication.
This case study demonstrates the effectiveness of the custom editorial dashboard in optimizing Fangoria's YouTube channel management.
