Content pieces: 1
Creators: 1
Views of content: 55,000
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Digital Fox Talent collaborated with Life of Devin, known for the popular “Did You Know” movie content series, to raise awareness of Secret Service—a new Fox show starring Gordon Ramsay.
The content was published across Instagram and TikTok, targeting short-form platforms where Devin’s audience is highly active and engaged. The piece was crafted to align with his signature style while spotlighting Secret Service in a fun, intriguing way that blended entertainment and information.
A key focus of the activation was to reach and engage fans of Gordon Ramsay’s existing shows, such as Kitchen Nightmares and Hell’s Kitchen, by highlighting the unique twist and fresh format Secret Service brings to his television legacy. The tone, delivery, and platform-specific execution ensured the content felt natural to Devin’s followers while effectively elevating the new show’s visibility.
With 35,000 views, the campaign delivered targeted awareness and positioned Secret Service as a must-watch for fans of Gordon Ramsay’s high-stakes, no-nonsense TV persona.
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