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Homecoming Matcha, a Start-Up in the coffee and tea category, needed a way to manage their social media editorial workflow. To streamline their content creation and scheduling process, we crafted and developed a custom editorial dashboard.

The editorial dashboard includes the following features:

  • Content Calendar: A calendar displaying scheduled and draft videos.
  • Performance Analytics: Detailed metrics on video views, engagement, and audience demographics.
  • Task Management: Tools for assigning tasks and tracking progress.

The implementation of the editorial dashboard resulted in the following improvements:

  • Increased efficiency in content planning and scheduling.
  • Improved tracking of video performance metrics.
  • Enhanced team collaboration and communication.

This case study demonstrates the effectiveness of the custom editorial dashboard for Start-Ups developing a YouTube presence.

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Services we offer


For Creators

Brand Partnerships
- we negotiate and manage brands deals for our creators, building strong relationships, and ongoing partnerships.

Content Distribution
- we assist in getting your content on platforms it’s not currently on, and through our partner managers, monetization of that content.

Show Development
- we develop your content strategy and build workflow infrastructure to enable you to assign resource, and start building a team around you.


For Brands

Digital Marketing
- we project manage creator campaigns for brands, and manage the relationship to execute campaigns with creators.

Integrated Ads
- we book integrated ad campaigns with our creator team, focussing on hitting a CPM target, posting until target results are achieved.

Partnerships
- we work with brands on broader partnerships as well, creating ambassadors for brands across a variety of platforms and channels.

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