The Brief
Ubisoft approached Digital Fox Talent to promote the launch of Invincible: Guarding The Globe, their mobile strategy game based on the hit Amazon Prime Video series. The brief was to drive awareness and downloads by placing the game in front of the most engaged Invincible fans on YouTube at peak cultural moment - the season finale.
The Execution
Digital Fox Talent selected three of YouTube's leading pop culture and Invincible creators - Heavy Spoilers, Reel Rejects, and The Perfect Mix - to deliver the campaign. Integrations were timed to the season finale, ensuring the content reached fans at their highest point of engagement with the IP. Each creator showcased the game's roster of iconic characters, strategic team-building mechanics, and action-packed battles. A standout element of the campaign was an exclusive creator code that unlocked hidden characters within the game, driving direct audience interaction and incentivising downloads beyond a standard call to action.
The Results
The campaign generated 730,000 views, with the Heavy Spoilers integration becoming the top-performing Invincible video on YouTube for the season finale. The exclusive creator codes drove strong direct engagement with the game, demonstrating how well-matched creator partnerships - combined with exclusive audience incentives - can significantly amplify campaign impact.
The Creators
Heavy Spoilers is one of the UK's leading movie and TV breakdown channels with over 1.65 million subscribers, known for deep-dive analysis of superhero, sci-fi, and genre content. Their integration became the top-performing Invincible video on YouTube for the season finale. Reel Rejects is a high-energy reaction and review channel with over 1.45 million subscribers, bringing the game to an audience with a strong appetite for action and superhero content. The Perfect Mix is a pop culture and entertainment channel with a passionate community of Invincible fans, whose authentic enthusiasm for the series made them an ideal fit for the campaign.