The Brief
NetMarble approached Digital Fox Talent to celebrate the 10th anniversary of Marvel Future Fight, their long-running mobile RPG. The brief was to drive awareness and downloads by placing the game in front of an engaged Marvel audience through an authentic YouTube integration timed to the milestone.
The Execution
Digital Fox Talent selected Cosmic Wonder, one of YouTube's leading Marvel commentary and breakdown creators, to deliver the integration. The placement was woven into a Thunderbolts-themed video - a highly relevant piece of content that ensured the integration reached an audience already invested in the Marvel Cinematic Universe. Cosmic Wonder highlighted the game's decade-long legacy, its expansive roster of Marvel characters, and its real-time combat mechanics, with a clear call to action encouraging viewers to download the game in honour of its anniversary.
The Results
The campaign delivered 61,000 views from a highly targeted Marvel audience. By aligning the integration with a Thunderbolts breakdown, the content reached fans at peak engagement - driving renewed attention to Marvel Future Fight and re-engaging both loyal players and new audiences at a culturally significant moment for the game.
The Creators
Cosmic Wonder is one of YouTube's most trusted Marvel breakdown and theory channels, with a passionate fanbase that spans the MCU, comics, and Marvel gaming. Their audience's deep investment in Marvel content made them the ideal creator to celebrate Marvel Future Fight's 10th anniversary in a way that felt authentic and fan-first.