The Brief
Squarespace approached Digital Fox Talent to drive awareness and trial signups for their platform among YouTube's pop culture and entertainment audience. The brief called for 60-second integrated ad reads placed within the first third of each video - a premium placement window designed to capture viewers before natural drop-off. So confident were they in both the creator and the results, Squarespace re-booked the campaign across six consecutive videos over three months - a clear signal of brand confidence and consistent performance.
The Execution
Digital Fox Talent placed Heavy Spoilers - one of YouTube's most trusted movie and TV breakdown channels - at the centre of the campaign. Each 60-second integration was placed within the first 33% of the video, ensuring maximum audience retention during the read. Heavy Spoilers delivered the Squarespace message in his own voice, highlighting key product features including Design Intelligence, Squarespace Payments, and flexible website templates, driving viewers to a personalised discount URL for 10% off their first purchase. Six videos went live across January, February, and March 2026, maintaining consistent brand presence over a sustained three-month window. All content was approved by Digital Fox Talent before going live, ensuring brand safety and message accuracy across every integration.
The Results
The campaign delivered 6 content pieces generating 701,203 views across Heavy Spoilers' highly engaged pop culture audience, at an eCPM of $14.40 - delivering strong value against Squarespace's target metrics. The sustained three-month run, with Squarespace re-booking the campaign every month across six consecutive videos, demonstrates the consistent performance and audience fit that kept the brand coming back.
The Creators
Heavy Spoilers is one of YouTube's leading movie and TV breakdown channels, with over 1.65 million subscribers and a reputation for deep-dive analysis of the biggest releases in film, TV, and pop culture. His audience's appetite for detailed, trusted content made him a natural fit for Squarespace - a brand built on empowering creators and individuals to build their own online presence and launch their passion projects.