The Brief
Blue Harbor Entertainment approached Digital Fox Talent to build awareness for Storm Rider: Legend of Hammerhead ahead of its theatrical release. The goal was to reach a passionate, engaged audience of film fans who would drive genuine word-of-mouth before opening weekend - and to do it through creators who could speak authentically about the movie.
The Execution
Digital Fox Talent selected five creators from across the film and entertainment niche: Kristian Harloff, Devin Trotta, TSReeltalk, Rocket Riley and Movie Man Mark. Each creator produced a trailer reaction and watch-along video - reacting live to the Storm Rider trailer, sharing their honest thoughts, and directing their audiences to cinemas for the theatrical release date of March 13th. Content was published as Instagram Reels and cross-posted to TikTok, maximising reach across both platforms from a single piece of content.
The campaign ran in phases across January and March 2026, allowing Digital Fox Talent to build momentum steadily as the release date approached rather than pushing all content at once.
The Results
6 pieces of content published across Instagram and TikTok by five entertainment creators, driving awareness for Storm Rider: Legend of Hammerhead ahead of its theatrical release.