The stats
Content pieces: 81
Influencers: 9
Views of content: 6,672,600
Gallery
Digital Fox Talent partnered with Straight Arrow News to drive awareness and engagement for the platform over a three-month campaign. The goal was to introduce audiences to Straight Arrow News through seamless content integration, highlighting its balanced reporting and user-friendly experience.
Creators produced 81 content pieces, strategically weaving Straight Arrow News into their existing content in a way that felt natural and relevant to their audiences. Each piece transitioned smoothly into an introduction of the platform, incorporating personal use cases and key benefits such as unbiased reporting, ease of access, and comprehensive news coverage.
With multiple content drops per month, the campaign maintained consistent visibility and engagement. The strong response from audiences, coupled with millions of views, demonstrated an increasing interest in Straight Arrow News as a trusted source of information. The clear call to action—encouraging users to download the app or visit the site—helped drive further interaction and platform adoption.
Digital fox talent
Services we offer
For Creators
Brand Partnerships
We negotiate and manage brands deals for our creators, building strong relationships, and ongoing partnerships.
Content Distribution
We assist in getting your content on platforms it’s not currently on, and through our partner managers, monetization of that content.
Show Development
We develop your content strategy and build workflow infrastructure to enable you to assign resource, and start building a team around you.
For Brands
Influencer Marketing
We project manage campaigns for brands, and manage the relationship to execute campaigns with creators.
Integrated Ads
We book integrated ad campaigns with our creator team, focussing on hitting a CPM target, posting until results are achieved.
Partnerships
We work with brands on broader partnerships as well, creating ambassadors for brands across a variety of platforms and channels.
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