The stats
Content pieces: 81
Influencers: 9
Views of content: 6,672,600
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Digital Fox Talent partnered with Straight Arrow News to drive awareness and engagement for the platform over a three-month campaign. The goal was to introduce audiences to Straight Arrow News through seamless content integration, highlighting its balanced reporting and user-friendly experience.
Creators produced 81 content pieces, strategically weaving Straight Arrow News into their existing content in a way that felt natural and relevant to their audiences. Each piece transitioned smoothly into an introduction of the platform, incorporating personal use cases and key benefits such as unbiased reporting, ease of access, and comprehensive news coverage.
With multiple content drops per month, the campaign maintained consistent visibility and engagement. The strong response from audiences, coupled with millions of views, demonstrated an increasing interest in Straight Arrow News as a trusted source of information. The clear call to action—encouraging users to download the app or visit the site—helped drive further interaction and platform adoption.
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