The Brief
ZBiotics approached Digital Fox Talent to drive awareness and sales for their range of genetically engineered probiotics - products designed to perform specific functions in the body, from converting sugar to fibre in the gut to breaking down unwanted byproducts of alcohol. The brief was to deliver four YouTube integrations across a sustained two-month campaign, reaching engaged science and pop culture audiences through an authentic creator voice.
The Execution
Digital Fox Talent selected Heavy Spoilers, one of YouTube's most trusted pop culture breakdown channels, to deliver the campaign. Four 30-45 second integrations were placed between minutes two and five of Heavy Spoilers' videos - a strategic placement window that ensures the ad runs before audience drop-off while maintaining viewer engagement with the content. Videos went live fortnightly across February and March, maintaining consistent brand presence over a sustained period. All content was approved by Digital Fox Talent before going live, ensuring brand safety and message accuracy across every integration.
The Results
The campaign delivered 4 content pieces generating 952,000 views across Heavy Spoilers' highly engaged pop culture audience. The sustained fortnightly release schedule kept ZBiotics front of mind with viewers over a two-month window, maximising both awareness and conversion opportunity across the full campaign period.
The Creators
Heavy Spoilers is one of the UK's leading movie and TV breakdown channels with over 1.65 million subscribers, known for deep-dive analysis of action, sci-fi, and genre franchises. Their audience's intellectual curiosity and appetite for detailed content made them a strong fit for a science-led brand like ZBiotics - delivering product messaging in a way that felt credible, informative, and authentic.