Tell us about your campaign and we come back with a creator lineup, indicative rates and a delivery timeline. Every brief gets a reply.
For brands
How to brief Digital Fox Talent
Digital Fox Talent is a US creator talent agency representing YouTube creators, podcasters and publishers across entertainment, film and TV, comics, gaming, tech and podcasting. Brands and agencies brief us using the form on this page, or by email at brands@digitalfoxtalent.com.
You do not need a finished brief or a signed-off budget to get in touch. A campaign objective, a rough budget range and a timing window are enough for us to come back with a recommended creator lineup and indicative rates. We work with brands directly and with the media and creative agencies acting for them.
Before you write it
What to put in a creator campaign brief
The brand and the product
What you are promoting, and anything a creator has to get right about it - positioning, claims you can and cannot make, competitors to avoid.
The audience you want to reach
Territories, age range and interests. We cast against audience rather than follower count, so this shapes the lineup more than anything else in the brief.
Platforms and formats
YouTube integrations, dedicated videos, podcast host-reads, shorts or social cutdowns. If you are not sure which fits, say what you want the campaign to do and we will recommend the format.
A budget range
A range is fine, and it is the fastest way to a useful answer - it decides how many creators and which tier we put forward. We come back with indicative rates against it.
Timings and key dates
Launch dates, embargo dates and any window the content has to land in. Creator schedules book up ahead, so early dates widen the lineup available to you.
How you will measure it
Awareness, views against a target CPM, or a direct response metric. We run campaigns on a CPM basis where that is what you need, so tell us the number you are working to.
Send it to us
Your brief
Fields marked with * are mandatory
Questions
Briefing FAQs
How do I brief Digital Fox Talent?
Do I need a fixed budget before I get in touch?
What happens after I submit a brief?
Can I see which creators you would cast before committing?
Do you work with agencies as well as brands?
Can you run a campaign to a target CPM?
Do you only work with US creators?
How many creators should a campaign use?
What are your rates?
I am a creator, not a brand. Is this the right form?
Would rather just email us?
Send your brief to brands@digitalfoxtalent.com and it reaches the same team.